Food & Cuisine is the Group's signature industry and cultural calling card. We carry forward Mongol imperial-banquet heritage and Mongol-Yuan culture, advocate green and healthy eating and “balanced diets,” and combine nomadic food traditions with modern processes to develop ethnic foods with Bayin Mengke characteristics.
Our goal: set the standard for Mongolian cuisine and build international chain brands, taking grassland food culture nationwide and worldwide.
A mid-to-high-end Mongolian dining brand wrapped in Mongol-Yuan imperial banquets and live song-and-dance, pioneering “Mongolian trend” show dining and time-shared operation.
Over 6,000 m²; the third-floor Mongol-style grand banquet hall seats 750 guests at once, integrating an ethnic-products supermarket, imperial Mongolian dining and banqueting.
Launched in 2018, deep-processed products such as grass-fed beef jerky; RMB 940,000 of beef jerky and supplies donated to anti-epidemic workers in 2020.
Mid-to-high-end tea drinks and snack brands for young consumers, modernizing ethnic food culture.
In 2023, Inner Mongolia Bayin Yinshanhe Catering Management Group Co., Ltd. (100% Group-owned) was established as the unified operating platform for the cuisine industry; the same year its tasting and industry-synergy signing event produced RMB 50 million in on-site contracts.
On the cultural-IP side, we continuously hold the Bayin Mengke International Food & Folk Culture Festival and Zhama Banquet events; in 2024 the Group's diversified businesses appeared together at the Shanghai International Hotel & Commercial Space Expo, expanding brand reach.
